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Former head of Yota Devices decided to make money on hockey

Vladislav Martynov launches a system of processing and analysis of sports matches
The Iceberg project, created by the team of Yota Devices co-founder Vladislav Martynov, will work on November 24. The system will track the actions of players during the match for more than five hundred parameters and determine their effectiveness based on mathematical algorithms. The know-how of the project consists in the speed of removing the metrics from the playing field, fast processing and analysis of all data. According to plans, it should become popular among hockey teams for coaches and General managers in the evaluation and re-evaluation of players and the selection of juniors. Before the official launch of the project Martynov refused to comment on it. Competitors say that the former head of Yota Devices engaged in a promising business.

“Even the collection of official data in the NHL leaves much to be desired, – says Alexander Ivansky, founder of InStat, engaged in Analytics in football. “Hockey is a very high-speed sport, players do a lot of actions, so it is the most difficult to analyze.”

InStat entered the market in 2008, now the company monitors 1600 football matches a week, its services signed 1300 customers, the cost of the annual contract — from €2 000 to €75 000 depending on the club and the depth of analysis of the information collected. In the spring of 2016, according to Ivansky, the company began working with hockey clubs.

The market there is less than in football, but the prospects are also good. Income football club Real Madrid, for comparison, amounted to last year $695 million (the cost of the club American Forbes estimated at $3.6 billion), the most expensive club NHL new York Rangers income was $229 million (cost — $1.2 billion), the richest club of the KHL — SKA, according to “Vedomosti”, earned in the season 2014/2015 700 million rubles.

“We have about 10 clients so far. One team in the KHL, one — in the NHL, – says Alexander Ivan. – In football, the market is bigger, but from the point of view of our business, from the point of view of the development of analytical technologies, the state of hockey now — as in football 7-8 years ago.”

Iceberg will record what is happening on the hockey box every 0.1 second, then process and compare, for example, the work of the links, evaluate the team as a whole and the actions of individual players in defense or attack, with the puck and without it, measure the speed and set the coefficients, as well as determine the effectiveness of the budget.
The company States that their goal is to give hockey the tools with which the game can reach a new level. Iceberg already has customers — a member of the KHL hockey club “Sochi”, New York Islanders from NHL, Swedish club Växjö Lakers and American Bridgeport Sound Tigers, said in a press release. Now the subscription price ranges from $50,000 to $100 per season. By 2019-2020, the company plans to launch a similar platform for football Analytics.

“Hockey is a game where there are a lot of subjective factors and accidents that can not be calculated, among them — the roughness of the ice, lack of sleep or poor health of the player: many decisions on the ice are often made intuitively, extra information only hinders,” — said the former coach of “Amur” and “Tractor” Andrei Nikolishin. According to his estimates, about 25% of the KHL coaches do not use statistics at all.

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